2006 is here and many ask me what we should expect from the emerging and exciting audiobook market. Audiobooks have been here for over 20 years and have become so popular in recent years, but I still claim that the audiobook revolution has only just begun.
Discover the latest trends in the audiobook market for 2006:
1. Fewer audiobooks on CD and cassettes and more downloadable audiobooks: Audiobooks in MP3 and other digital audiobook formats will become cheaper and more accessible, while audiobooks on CD and books on tape are much less convenient and user-friendly. The number of podcast listeners who download audiobooks from the Internet to listen to on their mobile devices, such as the iPod, will increase significantly.
2. Audiobook rental services will become the most common method of listening to audiobooks: As in the DVD market, most audiobook listeners will prefer to rent audiobooks rather than buy them. This trend will be strongest for downloadable audiobooks, but also for audiobooks on Professional audio
CD and books on tape.
3. Free Audiobooks: More online audiobook services will offer free and low-cost audiobooks through free trials and special sales.
4. Audio books will invade Europe: while the audio bar speakers book market in the UK is developed and reached a turnover of 124 million dollars in 2004, the market in Germany is constantly growing and has already reached a turnover of 120 million dollars. dollars in 2005. The audiobook market across the continent is expected to grow by 20% during 2006.
Sony has also recognized the emerging market for digital audiobooks and recently announced a new mobile audiobook player. The new product will allow users to store and listen to digital audiobooks and is expected to gain the same popularity as the “iPod”.